Whistling Bird Creative Whistling Bird Creative

Michael Graves Design at JCPenney

Great packaging communicates big ideas to consumers. When designing our packaging, we knew it needed to be both distinctive and an effective marketing tool at the store level. Equally as important, we wanted it to feel like a gift box that you would be proud to give to family, friends or yourself. Our integrated team of industrial designers, graphics designers and brand managers actively engage in communicating the big idea to consumers, as soon as the big idea is conceived.

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